Customized Marketing Plan Monthly
Monthly we talk on the phone or in person for 30-60 minutes. Objectives
Prior month analytics report (We will send monthly
Next month plan /strategy /campaigns
Initial onboarding/setup of account
Monthly ROI reports
Facebook Advertising/Instagram Advertising
Monthly strategy call to talk about campaigns
Monthly analytics & ROI reports
Maintenance day in and day out of pages – Especially messages
2-3 Ad campaigns per month driving people to accomplish desired KPI and based on budget and 5 ads built inside of each campaign for 15 total
1-2 campaigns to drive NEW people into the store
1-2 campaigns to drive EXISTING customers into the store
Audiences Built
Create new customer campaigns based off of Look-A-Like audiences inside Facebook
Targeting based on audiences Insights findings and your personal goals
Target people based on very specific demographic targeting
Retargeting Campaigns (Modern Day Follow Up)
Facebook & Instagram engagers based on likes, views, comments, clicks, shares
Website visitors can have ads placed to their Facebook new feed
Video viewers based on % watched
Customer File Importation (Increase the LTV of a customer’s)
Top customers overall (Segmented inside of Facebook and used to target on Facebook and Instagram)
Overall customer list can be uploaded and then retargeted on Facebook
Top customers by brand based on your goals
Video viewers on Facebook can be retargeted based on % watched
We use Omni Lightning (explained above) to pull customer data to retarget your customers accurately.
Ads Created By In-house Team
Graphics developed based on offers establish for campaigns
Everything is 100% custom to you
We can design anything else needed as well – PDF’s, in-store materials, marketing collateral
eCommerce Set Up
Facebook pixel implementation (This allows us to track website activity and retarget people)
ROI Tracking Set Up
Conversion tracking (Online) - Track the ROI of how your digital ads perform in online sales
Offline events (In-Store) - Track the ROI of how your digital ads perform at the in-store level
Cost - Pricing starting at $1,800/Month + ad spend on Facebook and Instagram (Pricing Also Dependent on Retail Store Locations)
Text Marketing - Pricing Starting at $400/Month (Pricing Dependent on List Size and automations)
2 Texts send per month (1 SMS and 1 MMS)
Automations built and integrated with POS system
Post Purchase Welcome Series
Cart Abandonment
View Abandonment
Purchase Anniversary
Winback Dormant Customers
In-store graphics designed to capture numbers
Web pop-up built to capture numbers
Analytics on exact ROI of online and in-store purchases provided quarterly
Email Marketing - Pricing Starting at $400/Month (Pricing Dependent on List Size and automations)
2 Emails sent per month
Automations built and integrated with POS system
Post Purchase Welcome Series
Cart Abandonment
View Abandonment
Purchase Anniversary
Winback Dormant Customers
Web pop-up built to capture emails
Analytics on exact ROI of online and in-store purchases provided quarterly
Graphic Design - Included in every package above or $300/month solo
Samples of work available upon request
Up to 15 documents are created per month
Fully customized to your offer and company
A La Carte Services
Omni Lightning™
Integration - $500/One Time Fee (If not integrated currently)
POS Integration w/ Omni Lightning
Working with our developers and your POS provider
1-2 week implementation time
Recurring Fee - $300/month with services & $500/Month Solo (Pricing Dependent on Number of Retail Stores)
Custom audiences built inside Facebook
9 core audiences for retargeting
ROAS reporting inside Facebook
Showing purchases and revenue for each audience
New and Existing customer data
**All Pricing is Dependent on Total Retail Store Count and Text Subscriber Size. (Lowest Possible Price Shown)**